How to make passive income on your Squarespace website
Let’s be clear. Passive income isn’t really passive.
Creating digital products takes time, planning and ongoing marketing. You need to think about what to create, who it’s for, how it fits into your business and how you’re actually going to sell it. Most of the work happens before you ever make a sale.
As a store selling digital Squarespace templates, we can tell you, it’s not the case of simply uploading a product and getting sales. It takes a lot of upfront work and ongoing marketing is so important for the success of selling digital products.
But that’s ok! It just means that digital products work best when they’re built intentionally. For service-based business owners, passive income isn’t about replacing client work overnight. It’s about creating helpful resources that support your audience, sit alongside your services, and open up new ways for people to work with you.
Once you understand that, it becomes much easier to choose the right kind of passive income ideas and build them into your Squarespace website in a way that makes sense for your business.
Passive income ideas that can actually work for your service-based businesses
Now that we’ve cleared the air about what passive income really means, let’s talk about the types of products that actually make sense for creative service businesses, small business owners and coaches.
1. Digital templates
Templates are one of the easiest ways to start. They’re practical, can be delivered automatically to your customers and show off your expertise.
Examples: session planners, client onboarding templates, worksheets, checklists.
Why it works: Templates solve a problem for your clients, save them time and give them a professional finish.
Tip: Offer a free template first (like our website content planner) to capture emails, then upsell a paid bundle.
2. Mini-guides or e-books
Mini-guides are short, focused resources that solve a problem or teach a skill.
Examples: “5 Steps to structure a coaching call,” “Social media planner for creatives,” “Client onboarding made simple” or “20 recipes to boost your energy”
Why it works: They’re affordable, easy to digest and actionable, making it easy for clients to buy.
Tip: Link from your blog posts or free resources to these guides as a natural next step.
3. Online courses or workshops
If you like teaching or sharing processes, recorded or live courses are great.
Examples: Mini-courses such as “Running your first group program”, “How to take professional photos at home for your online business” or workshops such as “Planning a client funnel”,
Tip: Start small with one module or short workshop. You can expand later based on what your audience responds to.
4. Memberships or subscriptions
This is for when you want to provide ongoing value and generate recurring revenue.
Examples: A monthly library of templates, weekly coaching tips, or exclusive worksheets.
Tip: Use Squarespace member areas or automated email delivery using to make this simple and repeatable.
5. Bundles
Bundles are a simple way to increase value and encourage multiple purchases.
Example: Combine a session planner, client onboarding templates, and a mini-guide into one easy to buy bundle.
Tip: Feature bundles on your homepage, blog posts, and free resources to get eyes on them.
Pro tip: Passive income products are also a great way to introduce clients to your higher-value services. Customers can start with a template or mini-guide, then later move into your 1:1 services, group programmes or bespoke packages once they’ve experienced your expertise.
Using your Squarespace website to make passive income work
Your Squarespace site is more than a place to showcase your services, it’s a hub for your passive products and free resources. The trick is making it easy for visitors to find what you offer, see the value, and buy without confusion.
Here’s how to do that:
Create a dedicated digital products page
Showcase your templates, guides or courses in one place.
Include pricing, descriptions, and images so clients know exactly what they’re getting.
Don’t forget to include your refund policy and provide details on how potential customers can get in touch if they have any questions about the product.
Use product bundles or starter kits
Group smaller products together to increase perceived value.
Example: A “New Coach Starter Kit” with a session planner, onboarding template, and mini-guide.
Link freebies to paid products
Offer a free resource to capture emails, then guide them to your paid products.
Example: Someone downloads your free session planner template, then receives a follow-up email promoting a bundle of related products.
Add calls-to-action throughout your site
Don’t hide your shop page: include buttons like “Get the template” or “Download now” on blog posts, services pages and landing pages.
Integrate email marketing
Connect Squarespace to tools like Flodesk, Mailchimp, or Squarespace Email Campaigns.
Use email sequences to nurture subscribers toward paid products.
Show the benefits clearly
Explain what your product will do for the buyer.
Example: “Use this onboarding template to save two hours per client and make a professional first impression.”
Test, track, and tweak
Use Squarespace analytics to see which pages and products are performing best.
Experiment with product placement, bundles, or pricing for better results.
With these strategies, your Squarespace website becomes a sales engine that works 24/7, even when you’re focused on client work or creating new products.
Our final thoughts
Passive income on your Squarespace site isn’t about working less, it’s about working smarter. By creating digital templates, mini-guides, courses, or bundles, you can support your clients while building additional revenue streams.
Start simple with one or two products or free resources, see what resonates with your audience, and expand from there. When done intentionally, passive income supports your existing services, builds trust, and opens up new ways for clients to work with you.
Ready to start? Grab one of our Squarespace templates or download our free website planning guide to begin building passive income for your business today.
