How to pick a Squarespace template that actually works for your business
Choosing a Squarespace template can feel overwhelming. There are so many options, all looking sleek and professional. But just picking the prettiest one isn’t enough. Your template needs to actually help your business get clients, not just look nice.
We see a lot of service-based business owners fall into the trap of picking based on color or style, then realizing the structure doesn’t fit their services. Today, we’ll make it simple. By the end of this post, you’ll know exactly what to look for so your template works as hard as you do.
1. Think about your client’s journey first
Before looking at templates, pause and ask: what steps do I want a visitor to take when they land on my website? If the template doesn’t guide visitors through your services, your beautiful site won’t convert.
Our tip:
Write down the main steps a client should take. For example:
Visit your homepage and understand what you do
Check your services and see if it fits their needs
Reach out via your contact form, a button linked directly to your email address, or an external embedded call scheduler.
Then look at templates and see if they make these steps obvious. Our free Squarespace template is built with client journeys in mind. The homepage, services page, and calls to action are already set up to guide visitors naturally.
2. Check the structure, not just the look
Many people pick templates based on how “modern” or “pretty” they look. The problem? If the layout isn’t clear, visitors won’t know what to do next. A well-structured template makes it easier for visitors to find services, read about you, and book a call. Structure matters just as much as style.
Our tip:
Look at template previews and ask:
Is it clear what the visitor should do first?
Are the services easy to find?
Are buttons obvious and consistent?
Our templates are structured with service-based businesses in mind. You don’t have to figure out layout, you just add your content and images.
3. Make sure it’s easy to edit
Nothing’s more frustrating than picking a template that looks amazing but takes forever to customize. Templates should save you time, not create more stress.
Our tip:
Check the template demo and ask:
Can I easily edit text, images, and buttons?
Are sections flexible if I want to add or remove them?
Can I update colors and fonts without breaking anything?
Our templates are designed for quick editing. Even if you’re not techy, you could have your website ready in a weekend if dedicated the time.
4. Make sure it works for your services
Different businesses need different layouts. A coach or consultant might need clear service pages and calls to action, while a wellness practitioner might want class schedules or package pricing.
Templates aren’t one-size-fits-all. You need one that matches your business type and client needs.
Our tip:
Look for templates with built-in pages or sections that match your services. For example: services sections, FAQs blocks, testimonials, or booking sections.
All of our templates are made for service-based businesses. You’ll find layouts already tailored for consultants, coaches, freelancers, and wellness pros.
5. Test the demo before committing
A template might look great in screenshots, but how does it feel when you click around? You want to make sure it’s intuitive, fast, and easy to navigate. If it feels clunky in the demo, it won’t work well for your clients.
Our tip:
Spend 5–10 minutes in the live demo. Navigate as if you were a client. Note anything confusing or missing.
We include live demos for all our templates so you can make sure you’re happy with it before committing.
Our final thoughts
Picking a template doesn’t have to be stressful. Focus on structure, client journey, ease of editing, and service fit. If you do that, your website can start bringing in clients fast.
Grab our free Squarespace template or check out our full collection of ready-to-go templates designed for service-based businesses. You’ll save time, stress, and get a site that actually works for you.
