How to get more email subscribers using your website
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If you want more email subscribers, the answer usually isn’t “post more on Instagram.” It’s your website.
Your website is the one of the few places you have control over. No algorithms, no disappearing reach, no hoping the right person sees your content at the right time. When it’s set up intentionally, it can quietly and consistently grow your email list in the background.
The key is making it easy for the right people to subscribe and giving them a really good reason to do it. And just as importantly, making sure what happens after they subscribe feels smooth, intentional, and on-brand.
Start with a clear reason to join your list
People don’t usually just join email lists just because they like us (well maybe a good friend or supportive family member will). They join because they want something specific.
That’s where a lead magnet comes in.
A good lead magnet solves one small but real problem for your audience. It gives quick value and leaves them thinking, “That was actually really helpful.”
When someone signs up, the experience shouldn’t stop there. A smooth automated email that delivers the freebie straight away and welcomes them properly builds trust. This is where tools like Flodesk really shine, because they make it easy to set up simple, automated flows that still feel personal and intentional.
Quick tips:
Focus on solving one clear problem, not everything at once.
Keep your lead magnet quick to consume and genuinely useful.
Set up an automated welcome email so subscribers get value immediately.
Make your signup forms easy to find
If people have to hunt around your website to find your email signup, they probably won’t bother.
Your website should gently guide visitors towards subscribing as they move through it. When signup forms are placed thoughtfully, growing your email list becomes a natural part of browsing your site.
Having beautifully branded forms that match your website also helps. When everything looks consistent, it feels more professional and more trustworthy. This is another area where Flodesk is really useful, because your signup forms and emails can look like a natural extension of your website, not an afterthought.
Quick tips:
Add email signups to your homepage, blog posts, and footer.
Use a clear call to action that explains what they’ll get by joining.
Keep the design clean and on-brand so it feels intentional.
Use blogging to attract the right subscribers
Blogging is one of the most effective long-term ways to grow your email list.
When you write blog posts that answer real questions your audience is already searching for, you attract people who are genuinely interested in what you do.
Blog posts also give you the perfect place to invite readers onto your email list. After someone’s read a helpful post, offering a related free resource feels like a natural next step, not a hard sell.
Quick tips:
Write blog posts based on questions you get from clients or enquiries.
Add a relevant email signup partway through and at the end of each post.
Connect each blog post to a relevant lead magnet.
Connect your lead magnet to your services
Your lead magnet shouldn’t exist in isolation. It should naturally lead into your paid services.
When someone joins your list through a free resource that’s closely linked to what you offer, you’re attracting the right people from the start. That makes your email list more valuable and more enjoyable to email.
This is also where email automation makes a big difference. A short, automated sequence can continue the conversation your lead magnet starts, sharing more value and gently introducing your services over time. With Flodesk, setting this up feels straightforward, even if email marketing usually feels overwhelming.
Quick tips:
Make sure your lead magnet relates directly to a paid offer.
Use an automated email sequence to expand on the topic.
Mention your services naturally as part of the journey, not just at launch time.
Make subscribing feel like a good experience
What happens after someone subscribes matters just as much as getting them onto your list in the first place.
A thoughtful welcome sequence helps new subscribers feel supported, confident, and excited to hear from you. It also sets expectations and starts building trust straight away.
Branded emails play a big role here. When your emails look and feel like your website, everything feels connected and it helps to make your brand feel more memorable and trustworthy..
Quick tips:
Send a welcome email immediately after signup.
Tell subscribers what they can expect from your emails.
Keep your emails visually consistent with your website.
Let your website do the heavy lifting
When your website is clear, helpful and easy to navigate, growing your email list stops feeling like something you have to constantly push.
Your blog brings the right people in. Your lead magnet gives them a reason to subscribe. Your email automations nurture the relationship in the background.
It all works together.
If your website currently feels a bit scattered, starting with a premade structure makes everything easier. Clear layouts, intentional messaging, and space for email signups can make a huge difference to list growth. If that sounds good, check out our premium Squarespace templates that are designed to help you launch your new website with ease:
A quick note on email tools
P.S. We use Flodesk for creating beautifully branded emails and smooth email automations. This is an affiliate link, which means we may earn a small commission if you use it, at no extra cost to you. We only recommend tools we genuinely use and love, and you can get 25% off your first year through our link.
