How your website can help you to raise your prices
Raising our prices is really about showing the value we provide. And one of the biggest ways clients judge that value? Our website.
A website isn’t just a place to list services. When it’s set up with clear messaging, smooth flow, and useful content, it builds trust, answers questions, showcases our expertise, and even does some of the selling for us. The better it works, the easier it is to raise prices because clients already see our worth before they even get in touch.
Here’s how a strong website can help us charge more, with some quick tips you can put into action right away.
Strong messaging makes everything click
The words on our website are more important than we often realize. Messaging is the voice of our business - it tells clients who we are, what we do, and why we’re worth investing in.
When our messaging is clear and confident, clients instantly understand the value we offer. They see why our services are different and why they’re worth paying more for.
Quick tips:
Make your homepage headline crystal clear about what you do and who you help.
Focus on benefits instead of features and talk about the results clients get.
Keep sentences short and punchy to communicate confidence and clarity.
Website flow is everything
Think of our website like a conversation. We wouldn’t start talking in the middle of a story, right? A website should guide clients naturally from start to finish.
Good flow helps clients understand our process and the value we provide before they even reach out. When everything is easy to follow, they’re more likely to trust our expertise and feel comfortable paying higher prices.
Quick tips:
Have clean, clear navigation with no more than 5-7 links on the top bar.
Use clear calls to action on each page so visitors know what to do next.
Break content into sections with headings, so it’s easy to scan.
Show off our expertise
Our website is the perfect place to prove we know our stuff. Service pages, case studies, testimonials, and blog posts all show how we think, solve problems, and why we’re the right choice for our ideal customers.
Blogging is especially powerful. Writing about the questions our ideal clients have does two things: it attracts the right people to our site and positions us as the expert. When clients see that we know what we’re doing, our services feel worth the higher price tag.
Quick tips:
Add short case studies that show the problem, your solution, and the results.
Include testimonials with specific outcomes that your clients achieved.
Regularly write blog posts about common client questions or industry insights.
Answer questions before they even ask
Clients always have questions before they book. What’s it like to work with us? How long does it take? What results will they get?
A website that answers these questions upfront reduces doubt and makes higher prices feel reasonable. FAQs, clear service pages, and blog content all help clients feel confident before they even reach out.
Quick tips:
Include an FAQ section addressing the most common questions you get.
Add a “How we work” section on your service pages.
Use visuals or short client stories to illustrate results.
Grow our email list
Our website isn’t just for bookings, it’s also a tool for nurturing relationships.
An email list lets us stay in touch, share expertise, and build trust over time. Offering a genuinely useful free resource gives people a taste of our value before they pay, which makes them more likely to invest in higher-priced services.
Quick tips:
Offer a helpful free resource that solves a small problem for your audience.
Include a simple signup form in multiple places: for example the homepage, pop-up (but delay it so that it doesn’t pop-up the second someone lands on the site!, blog, footer.
Send a short welcome email that delivers value and introduces your services.
P.S. We use Flodesk for our email marketing and recommend it for creating beautifully branded emails and smooth automations. This is an affiliate link, which means we earn a small commission if you sign up through our link. It doesn’t cost you anything extra, and you’ll get 25% off your first year!
Let our website sell for us
When our messaging is clear and the site flows well, the website does a lot of the selling before we even speak to a client.
The right client arrives, understands our value, and is ready to get in touch. We don’t have to justify our price, the website already does it. This is especially useful if we’re moving away from small, low cost packages. By showing outcomes and transformation instead of tasks, higher prices feel in reach.
Quick tips:
Use confident language around pricing that focuses on results rather than hours spent.
Highlight transformations or benefits clients can get.
Include clear calls to action on every page so visitors know the next step.
Start with a strong foundation
If our website is messy or confusing, raising prices will always feel harder than it needs to be.
You don’t need a fully custom site to fix this. Our Squarespace templates are designed to help service-based businesses create a website with clear messaging, smooth flow, and designed to help you convert visitors into clients:
Quick tips:
Pick a template with built-in structure to guide visitors naturally.
Use consistent fonts, colors, and imagery to feel professional.
Audit your website regularly and remove anything confusing or outdated.
When our website works for us, raising prices stops feeling tricky. It starts to feel like the natural next step as we’re already showing the value we provide.
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